LEGO^® World Play Day Microsite

A playful, event-focused micro-site created for LEGO’s World Play Day in Boston, showcasing buildable experiences from fan-favorite collections including LEGO Jurassic World, 2 Fast 2 Furious, Botanical, and Minecraft. The landing page produced 10,873 page views, 9,052 unique users, and 759 clicks throughout the page.

LEGO^® World Play Day Digital Ads

A series of digital ads created to promote LEGO’s World Play Day in Boston, designed to drive awareness and engagement across web and social.

LEGO^® World Play Day EVENT PHOTOS

Over 800 attendees visited LEGO’s World Play Day in Boston, immersing in four beloved LEGO themes and hands-on fun for all ages.